Casi el 80% de los argentinos son usuarios multipantalla

Según un estudio desarrollado por el instituto Educación IT de Argentina, el 79{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} de los argentinos se conectan a internet desde diferentes dispositivos. Por caso, a la hora de conectarse a redes sociales, el 54{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} utiliza dos dispositivos por día, su celular y una PC.
A la hora de conectarse a redes sociales, el 54{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} de los argentinos utiliza dos dispositivos diferentes por día, su celular y una computadora. El 17{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} usa 3, sumando una tablet, y el 8{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} accede a través de 4, mientras que un 21{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} utiliza un solo dispositivo. Así lo afirman los resultados de una encuesta realizada por el instituto Educación IT a más de 5.000 personas.

Estos datos totalizan un 79{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} de argentinos que pueden definirse como usuarios multipantalla, aquellos que se conectan a internet desde diferentes dispositivos para acceder a sus redes sociales, ver contenidos de entretenimiento, trabajar y conocer las noticias.

“Observamos que este comportamiento crece cada vez más, no solo en Argentina sino también en el mundo. La hiperconectividad que ofrece internet y los dispositivos móviles permite que incluso se utilicen más de una pantalla al mismo tiempo”, señala el Ing. Sebastián Divinsky, CEO de Educación IT, instituto de capacitación presencial y online.

Incluso, según por un estudio realizado por LG Electronics Argentina[1], la simultaneidad de uso alcanza el 92{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} de las personas, acentuándose más en mujeres y en los usuarios más jóvenes. Esto refleja el comportamiento de compartir y comentar en redes sociales o vía servicios de mensajería instantánea los contenidos observados por televisión o plataformas de streaming.

A su vez, el dispositivo más poseído en el país es el smartphone (99{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} de la población), seguido por notebooks (88{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831}), computadoras de escritorios (87{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831}), SmartTV (84{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831}) y tablets (74{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831}). La noche es el horario de mayor uso de todos estos electrónicos, ubicándose en primer lugar el SmartTV y en simultáneo la notebook y la tablet.

“Cada vez más actividades pueden realizarse en dispositivos electrónicos gracias a la digitalización de procesos, contenidos y datos. En Educación IT, observamos cada vez más interés por parte de los alumnos en los cursos de Internet of Things, una de las tecnologías que posibilitan esta simultaneidad de acciones, y de aquellos acerca de la Experiencia del Usuario, lo que permite aprender qué quieren los consumidores, cuándo y dónde”, agrega Divinsky.

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