ESPAÑA: Juego de estrategias en el tablero de la televisión: Filmin se asocia con Vodafone

logo filmin vodafone
logo filmin vodafone

logo filmin vodafone
logo filmin vodafone

Vodafone anunció este miércoles un acuerdo con Filmin por el cual incorpora a su servicio de televisión bajo demanda de forma exclusiva el catálogo completo de la plataforma especializada en cine. Esta unión, con la que la operadora de telefonía refuerza su oferta de contenidos con 10.000 títulos entre películas, series y documentales, se suma a las alianzas que ya mantiene con plataformas como HBO o Netflix.

Desde que los operadores de telefonía e internet decidieron plantar batalla en el negocio de la televisión, el sector ha contemplado diferentes estrategias. Y el desembarco en los últimos años de plataformas internacionales de streaming y vídeo bajo demanda como Netflix, HBO, Amazon o Sky volvió a reconfigurar el tablero de juego.

En el contexto actual y a un mes de que termine el año, Movistar+ -el primer operador del mercado español por número de clientes (3,7 millones de hogares, según sus propias cifras)- mantiene su apuesta decidida por la producción propia en el terreno de la ficción, además de por la adquisición de derechos deportivos y el potenciamiento de un canal exclusivo para sus clientes (#0). Con esta estrategia la compañía pretende competir no sólo con sus adversarios en el terreno de las telecos, sino también plantar cara a las plataformas de las grandes series internacionales.

Velvet Coleccion, La zona y Vergüenza son las series de producción propia que Movistar+ ha estrenado este 2017. El año que viene llegará a los televisores de sus clientes La peste, su apuesta más potente de ficción con un presupuesto de 10 millones de euros.

Pero si Movistar+ ha decidido considerar rivales a las plataformas internacionales que han desembarcado en España; Vodafone -operador con 1,3 millones de abonados a la televisión-, ha optado por contemplarlos como potenciales socios. La estrategia de la compañía se centra desde hace algún tiempo en formalizar alianzas comerciales. Así, con HBO mantiene un acuerdo en exclusividad por el que los contenidos de la compañía estadounidense -que además tiene su propio servicio de streaming- están integrados directamente en su oferta de televisión; mientras que los títulos de Netflix también están disponibles para sus clientes, aunque en esta ocasión en virtud de un acuerdo sin exclusividad y al mismo precio que para el resto de usuarios.

Orange, el tercer operador por volumen de clientes (593.000 abonados), también mantiene un acuerdo con Netflix que renovó el pasado mes de septiembre.

Con el nuevo acuerdo con Filmin, Vodafone amplía la oferta para sus abonados hasta un total de 40.000 títulos disponibles a través de varias opciones de suscripción. “Teníamos una oferta muy atractiva, pero había una carencia en cuanto al cine, y en especial con el cine no major”, manifestó Ignacio García-Legaz, director de Vodafone TV durante la presentación del acuerdo. Entre los 10.000 títulos que aporta catálogo de Filmin figuran películas de Pedro Almodóvar, Woody Allen, Akira Kurosawa o Alfred Hitchcock.

García-Legaz defendió durante la rueda de prensa la estrategia de Vodafone frente a producción propia de Movistar+: “Nosotros no vamos a ir por ese camino. Hay gente que hace esto muchísimo mejor que nosotros, que produce series de ficción muy buenas y lo que queremos es que esos contenidos estén disponibles en nuestra plataforma. HBO o Netflix se gastan por episodio de 6 a 12 millones de euros. Eso da una idea de la calidad de la producción. Replicar eso en el mercado español se hace complicado”.

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