(ARG)MITRE Y LA 100 SE ENCAMINAN A CERRAR UN AÑO COMPLETO COMO LÍDERES

Las mediciones que elabora Kantar Ibope Media volvieron a mostrar que no hay cambios en la radiofonía argentina. La Red le da pelea a Radio 10 por el segundo lugar en AM que lidera cómoda Radio Mitre. Completan las seis primeras la AM 750, Continental y Radio Rivadavia. En FM, La 100 le saca poco más de tres puntos de share a Pop Radio.

Las mediciones del trimestre septiembre-noviembre que elabora Kantar Ibope Media volvieron a evidenciar la estabilidad de los números en la radiofonía argentina. Radio Mitre lidera con una amplia ventaja por sobre Radio 10 y La Red, que vienen peleando por el segundo lugar. Completan las seis primeras la AM 750, Continental y Radio Rivadavia.

Mitre lideró el segmento de lunes a domingos 24 hs con 42,10%. En la pelea por el segundo lugar, Radio 10 perdió un punto de share (de 17,35% a 16,20%) y La Red creció poco más de una unidad: de 13,37% a 14,68%. Completaron las seis primeras la AM 750 con 9,85%, Continental con 4,40% y Rivadavia con 1,89%.

Desde su llegada en 2013 a Radio Mitre –y antes en Radio 10-, Marcelo Longobardi es el líder indiscutido de la primera mañana. Atrás lo sigue Gustavo Sylvestre, en la 710,y completa el podio Luis Novaresio en La Red.

La segunda mañana también tiene a Mitre como líder con el programa “Lanata sin filtro” con 45,84%. Radio 10 también se mantuvo en el segundo lugar sumando 15,77% de share. El tercer lugar del podio fue Víctor Hugo Morales en la AM 750 con 13.46%.

En el ranking de las FM, La 100 sigue liderando. Con 13,40% de share, es la emisora más escuchada entre las FM. En el segundo lugar se ubicó Pop Radio con 10,30% y Radio Disney tercera con 9,92%.

En la primera mañana gana “El club de Moro”. Atrás lo sigue Diego Korol en Pop Radio y tercero quedó Radio Disney.

En la segunda mañana el programa conducido por Beto Casella (Pop 101.5) lidera su franja horaria marcando 14,39% de share. Atrás vienen Guido Kaczka y Claudia Fontán con 13.90% y más atrás Andy Kusnetzoff en Metro 95.1 con 11.06.

62 Comments

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