(arg) El futuro de los medios de comunicación tradicionales y emergentes

En un entorno catastrófico para los medios, existe una posiblidad de Ave Fenix para los editores. La propia subsistencia de los medios como se han entendido desde su nacimiento es trascendental para la democracia, lo demás es otra cosa, chiringuitos de noticias…Hacen falta los medios como cuarto poder, la historia, los 11 periodistas muertos en México en el 2017 , iniciativas independientes como soynadie.org de los fotógrafos de guerra, y tantos otros. Merecen nuestra atención y respeto cuando hablemos de los medios y la comunicación, cualquiera no es periodista… Quiero poner otro ejemplo, en este caso personal. Los periodistas son de los pocos que son capaces de asumir una ingente cantidad de información, codificarla y trasmitirla. En el caso del Estudio General de Internet, siempre estaremos agradecidos a, una periodista y un medio. En algunos casos, fruto de nuestro querer contar todo, no nos entienden, apabullamos O ese era el caso de querer contar, enseñar, una herramienta de marketing y publicidad, trasgresora e innovadora a un no experto en markrting y publicidad. Un periodista…Imposible mejor.

Bueno, pues supo describir la herramienta mejor que nosotros en el EGI, aunque esta herramienta del artículo es en sus primaras versiones, y estamos despues de la versión .11 del PAPI , con la nueva PMM 1 Beta, es totalmente actual, y se puede ver que se publico en el 2005 de lo deciamos en planificación y contratación de medios multicanal desde el inicio del EGI. Curiosamente se parece a la compra programática pero con investigación sociológica y planificaciones multicanal. Todavia no hay nada igual y lo mejor es que se actualiza y pone en manos de medios, anunciantes, publicistas, marketinianos, en el mercado, este año 2018. Si las previsiones no fallan.

Para su futuro, eso si, los medios tienen que por prescripción facultativa, hacer un análisis de lo aquí expuesto en cuanto a la situación y el futuro de los medios y comenzar el debate o la evolución en pro de su subsistencia. Intentaremos estar en ese foro con nuestras soluciones, propuestas para los medios.
En dos anteriores artículos me he atrevido a opinar sobre el futuro de la publicidad, el futuro de las agencias de medios, y ahora, y ahora aquí estoy con el futuro de los medios.

El futuro de los medios

Es atrevido hablar del futuro de los medios, pero mucho más si se hacen sugerencias al sector sin haber podido montar un foro de debate con los editores, aunque si he podido comentar mis ideas y llegar a cuerdos con algunos de ellos. Pero me atreveré en ambos casos.

Para hablar del futuro de los medios hay que hablar del presente de la comunicación.
De la situación de los medios, ya he hablado en el pasado, y me he quedado a gusto, por ejemplo:

1ºTribuna libre de Valentín Rico en agencia EFE 1 Julio 2015
El cuarto poder en peligro, la democracia tiembla.

2º Entrevista a Valentín Rico en Medis Tics.

Noticia recogida por el prestigioso servicio internacional de la Asociación mundial: WAN-IFRA Executive News Service for 25 June 2015

La situación actual es muy delicada para los medios, miles de despedidos, miles de periodistas buscando empleo. Otros reconvirtiéndose a la comunicación de empresa y otros muchos dejando la profesión. Perdidas de facturación y difusión, bajada de ingresos por publicidad. Todo unido al inmovilismo de los medios y a la reticencia a cambios de modelos de negocio entre los medios, por parte de los consumidores, que en Internet lo quieren todo gratis.

Viendo que la audiencia ha cambiado de forma alarmante la forma de demandar información. Y que si a algún sector le ha surgido competencia desleal con la nuevas tecnologías, es a los medios… Me explico, a los medios se les presento con al red como canal, competencia con los buscadores inicialmente, donde se buscaba información, navegábamos… Recordemos google News. Luego los medios verticales, digitales principalmente creados por periodistas vocacionales, los blogs de, sin ser periodistas, sabios ignorantes que trasmiten su conocimiento de valor… O no.

Parecía que estaba todo dicho, pues no, “los medios se inmolan”, dejando publicar en sus medios, se llama marketing content. Algunos, sin la adecuada rigurosidad o calidad. Con herramientas o iniciativas que facilitan que cualquiera pueda publicar sus contenidos en medios, bien redactados por ellos mismos, o con ayudas de estas mismas herramientas, redes, plataformas. Algunos ejemplos son: Prensarank, Coobis, Prensalink, Unancor, Publisuites, etc.

Pero no nos equivoquemos, mejorando fatal para los medios. Surgen a su vez iniciativas en las que cualquiera, puede publicar, y lo que es peor, redactar para terceros, otra nueva forma de competencia, ¿desleal?. Algunos ejemplos: Tusredactores, Lowpost, etc. Dicho esto, el futuro de los medios es el presente, sin olvidarnos los influencers, Yahoo News, Apple News, Twiter que viene pronto junto con otros grandes grupos, creando sus propios medios.

Para colmo, desde el EGI se detecta una clara caída de demanda de medios tradicionales, y no solo escritos, por parte de los jóvenes.

Con todo esto, ¿los medios no tienen futuro?

Obviamente si, las tendencias también se cambian y en eso me baso yo, en posibles cambios en el futuro de demanda de medios, y las posibles acciones de los medios, editores para mejorar sus resultados.
Voy a poner un ejemplo claro, la caída de demanda de televisión por parte de los jóvenes no solo es abrumadora, si no que no se le veía solución. El cambio demostrado con la RSIC de los hábitos y costumbres de los jóvenes, dedicando o enfocando su tiempo de ocio a redes sociales y juegos, se ha visto frenada y reconducida hacia la televisión otra vez entre ciertas franjas de edad jóvenes.

¿Cómo y quienes han demostrado que se puede cambiar hábitos y costumbres en la demanda de medios? Netflix

Con productos verticales para cada target, con producto más consumible en series con capítulos de 45 minutos en lugar de 60. Que cualquiera puede ver, hasta demanda más, al ver dos capítulos e incluso varios seguidos. En definitiva reinventándose y reduciendo costes produciendo a nivel mundial. Produciendo en cadena, por ejemplo con las traducciones, el doblaje, que cada actor actuá en su idioma…
Otro signo de esperanza para el futuro de los medios

La calidad para el futuro de los medios será trascendental, la proliferación de información, medios y chiringuitos de noticias, hace que la calidad baje, y la credibilidad y fiabilidad sea mínima. Por lo que medios de profesionales de calidad, no solo tienen futuro, si no que podrán imponer sus modelos de negocio. Sobre todo si estos modelos de negocio pueden y son adaptados a la audiencia.

¿Que tienen que hacer los editores para garantizar el futuro de sus medios?

1º Volver a los orígenes, realizar periodismo original, de investigación.

2º Contenidos validos y valiosos.

Investigando el target de cada medio, estudio sociológico, perfil, hábitos, costumbres, previsiones de demanda, gustos, aficiones, etc.

Ejemplos de estudio de los usuarios de la RSIC. 1 Beta. Datos 2015

Online: El Pais digital, El Mundo,

Offline: Televisiones – TVE 1, Antena 3 Revistas – Hola, Viajar, Muy Interesante

Tambien puede ser muy interesante para los editores, saber si sus usuarios, son compradores activos de algún producto, facilitando la conversión al anunciante y la publicidad no intrusiva al editor y usuario.

Por ejemplo, perfil del comprador de Electrónica (TV, electrodomésticos, cámaras fotográficas…)

3º Referenciandose ante anunciantes y agencias.

4º Mejorar la linea editorial, adaptandola y personalizandola a lo que quieren los usuarios

5º En caso de insertar publicidad, que no sea intrusiva y se ajuste a los gustos y necesidades de los lectores. Ha de ser 100% afin al contenido del medio y los gustos, deseos y necesidades de los usuarios.

Una vez aplicados estos principios, se podrán analizar modelos de negocio. Por mi parte lo tengo claro, trajes a medida de la audiencia. ¿Cómo?

1º Gratis, viendo publicidad, sin posibilidad de utilizar limitadores

2º De pago, sin publicidad

Quiero pensar que la profileración de comunicación de dudosa procedencia, provoque un retorno a la demanda de medios rigurosos y de calidad.

Desde el Estudio General de Internet se aportan herramientas y soluciones reales a los editores, lo veremos en otro artículo…

 

328 Comments

  1. O’Neill expressed optimism about the economic outlook and stressed that according to the latest data released by Goldman Sachs Group, the global economic situation may soon stop falling.

  2. I am not sure where you’re getting your information, but
    great topic. I needs to spend some time learning much more or
    understanding more. Thanks for great info I was looking for this info for my
    mission.

  3. Thank you a bunch for sharing this with all folks you actually realize what you are talking about! Bookmarked. Please also talk over with my site =). We may have a link exchange agreement between us!

  4. Your style is unique in comparison to other folks I have read stuff from. Thanks for posting when you ave got the opportunity, Guess I all just book mark this blog.

  5. Hello, i think that i saw you visited my web site so i came to “return the favor”.I’m attempting
    to find things to improve my web site!I suppose its ok to
    use a few of your ideas!!

  6. Hello there, just became alert to your blog through Google, and found that
    it’s truly informative. I am gonna watch out for brussels.
    I’ll appreciate if you continue this in future.
    Lots of people will be benefited from your writing.
    Cheers!

  7. Wow, awesome blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your site is great, as well as the content!

  8. It as not that I want to duplicate your web-site, but I really like the style and design. Could you tell me which theme are you using? Or was it especially designed?

  9. It is my opinion other website proprietors ought to choose this blog being an model,really cool great straightforward style,Too since information.You are an expert inside this subject!

  10. This is very interesting, You are a very skilled blogger. I have joined your feed and look forward to seeking more of your excellent post. Also, I have shared your site in my social networks!

  11. Your style is very unique compared to other folks I have read stuff from. I appreciate you for posting when you ave got the opportunity, Guess I all just book mark this site.

  12. This is a very good tip particularly to those new to the blogosphere. Brief but very accurate info Many thanks for sharing this one. A must read post!

  13. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is magnificent, let alone the content!

  14. La implantación de una prótesis peniana es actualmente un tratamiento de 3ª línea, siendo indicado apenas cuando los tratamientos descritos anteriormente no dan resultado. Los hombres con diabetes o afecciones cardíacas corren un riesgo mayor de desarrollar DE, al igual que los que consumen tabaco o tienen un sobrepeso grave.

  15. It is really a nice and useful piece of information. I am glad that you shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.

  16. Tenemos que conseguir bloquear la parte racional del cerebro para que el control lo coja la parte emocional y durante el acto siga controlando y no nos haga pensar en que vamos a fallar.

  17. Have you ever considered publishing an e-book or guest
    authoring on other sites? I have a blog based on the same subjects you discuss and would love
    to have you share some stories/information. I know my subscribers would value
    your work. If you are even remotely interested, feel free to send me an email.

  18. En la mayoría de los casos se trata de un problema de disfunción eréctil provocado por la baja autoestima o miedo al fracaso y debe tratarse a nivel psicológico por un especialista. Comprar cialis generico en farmacias..

  19. This is very interesting, You are a very skilled blogger. I ave joined your feed and look forward to seeking more of your excellent post. Also, I have shared your website in my social networks!

  20. Your style is so unique in comparison to other people I have read stuff from. Thank you for posting when you have the opportunity, Guess I all just bookmark this page.

  21. I simply could not depart your web site before suggesting that I actually enjoyed the usual info a person provide for your guests? Is gonna be again regularly to investigate cross-check new posts

  22. The methods stated in this paragraph concerning to increase traffic at you own web site are actually pleasant, thanks for such pleasant post.

  23. Real fantastic information can be found on site. I can think of nothing less pleasurable than a life devoted to pleasure. by John D. Rockefeller.

  24. I simply could not depart your website before suggesting that I really enjoyed the usual information a person supply to your visitors? Is going to be again regularly in order to check up on new posts.

  25. Wow! This can be one particular of the most beneficial blogs We have ever arrive across on this subject. Actually Great. I am also a specialist in this topic so I can understand your hard work.

  26. It as in reality a great and helpful piece of info. I am happy that you simply shared this helpful tidbit with us. Please stay us informed like this. Thank you for sharing.

  27. Spot on with this write-up, I truly feel this website needs a lot more attention. I all probably be back again to read through more, thanks for the advice!

  28. Usually I don at read article on blogs, but I would like to say that this write-up very compelled me to try and do so! Your writing style has been surprised me. Thanks, very nice article.

  29. This particular blog is without a doubt interesting additionally diverting. I have picked many interesting stuff out of this blog. I ad love to return again and again. Cheers!

  30. This very blog is obviously entertaining and besides informative. I have discovered a bunch of handy advices out of this amazing blog. I ad love to visit it every once in a while. Thanks a bunch!

  31. It as hard to locate knowledgeable individuals within this topic, having said that you be understood as guess what takes place you are discussing! Thanks

  32. Un derivado es el síndrome metabólico, que se trata de la combinación de obesidad, con diabetes e hipertensión con dislipemia, un derivado que causa sin lugar a duda impotencia.

  33. Very nice post. I just stumbled upon your weblog and wished to say that I ave really enjoyed browsing your blog posts. After all I all be subscribing to your rss feed and I hope you write again soon!

  34. Im no expert, but I suppose you just crafted the best point. You undoubtedly understand what youre talking about, and I can really get behind that. Thanks for staying so upfront and so genuine.

  35. You are my inspiration, I have few blogs and often run out from post . Analyzing humor is like dissecting a frog. Few people are interested and the frog dies of it. by E. B. White.

  36. themselves, specifically considering the truth that you just may possibly have completed it if you ever decided. The pointers also served to supply an excellent approach to

  37. It as genuinely very complex in this busy life to listen news on TV, thus I only use internet for that purpose, and get the most up-to-date news.

  38. It’а†s really a nice and helpful piece of info. I am glad that you just shared this useful info with us. Please keep us informed like this. Thank you for sharing.

  39. Pretty component to content. I just stumbled upon your site and in accession capital to assert that
    I get in fact enjoyed account your weblog posts. Any way I will be subscribing to your augment and even I success you get admission to persistently rapidly.

  40. Hey I know this is off topic but I was wondering if you knew
    of any widgets I could add to my blog that automatically
    tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe
    you would have some experience with something like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  41. Very interesting info !Perfect just what I was looking for! аАТ’аЂа‹аАТ’аЂ One man as folly is another man as wife.аАТ’аЂ аАТ’аЂа› by Helen Rowland.

  42. Outstanding post, I conceive website owners should learn a lot from this website its really user genial. So much fantastic info on here .

  43. Very nice article and right to the point. I am not sure if this is actually the best place to ask but do you people have any ideea where to get some professional writers? Thanks

  44. We stumbled over here from a different page and thought I should check things out.
    I like what I see so i am just following you. Look forward to looking over your web page again.

  45. Way cool! Some extremely valid points! I appreciate you penning this write-up plus the rest of the website is very good.

  46. Awesome site you have here but I was curious about if you knew of any discussion boards
    that cover the same topics talked about in this article?
    I’d really like to be a part of group where I can get
    feedback from other experienced individuals that share the same interest.
    If you have any suggestions, please let me know.
    Thank you!

  47. Cuanto más tiempo se deja sin resolver, más dificultoso puede llegar a ser. Lo que vas a leer a continuación en esta presentación cambiará completamente tu manera de pensar sobre la disfunción eréctil.

  48. Wow, awesome blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is fantastic, as well as the content!. Thanks For Your article about &.

  49. If you are concerned to learn Web optimization methods then you have to read this post, I am sure you will get much more from this piece of writing concerning Search engine marketing.

  50. It as hard to come by well-informed people in this particular topic, however, you seem like you know what you are talking about! Thanks

  51. You have made some really good points there. I checked on the web to learn more about the issue and found most individuals will go along with your views on this website.

  52. Fascinating blog! Is your theme custom made or did you download it
    from somewhere? A theme like yours with a few simple tweeks would
    really make my blog stand out. Please let me know where you got your design. Bless you

  53. I take pleasure in, lead to I found just what I used to be taking a look for. You ave ended my four day long hunt! God Bless you man. Have a nice day. Bye

  54. Si el paciente presenta, por ejemplo, deficiencia de la testosterona, el uso exclusivo de Viagra no resolverá su problema. La prevalencia de la impotencia sexual aumenta con la edad y con la presencia de otras enfermedades, como diabetes, hipertensión, enfermedades cardiacas, obesidades, etc.

  55. Wow, marvelous weblog structure! How lengthy have you ever been blogging for? you made running a blog glance easy. The whole look of your website is magnificent, let alone the content!

  56. Wow, wonderful blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your site is magnificent, as well as the content!. Thanks For Your article about sex.

  57. continuously i used to read smaller articles or reviews that also clear their motive, and that is also happening with this paragraph which I
    am reading at this time.

  58. This unique blog is no doubt entertaining and besides diverting. I have found many useful advices out of this amazing blog. I ad love to go back over and over again. Cheers!

  59. This is a good tip particularly to those new to the blogosphere. Short but very accurate info Many thanks for sharing this one. A must read post!

  60. Hello, Neat post. There’s an issue together with your site
    in web explorer, would check this? IE nonetheless is
    the marketplace chief and a huge component to other people will omit your wonderful writing
    due to this problem.

  61. Your style is very unique compared to other people I ave read stuff from. Many thanks for posting when you have the opportunity, Guess I will just book mark this site.

  62. You ave made some really good points there. I looked on the internet for more information about the issue and found most individuals will go along with your views on this site.

  63. Fantastic beat ! I would like to apprentice while you amend your
    website, how could i subscribe for a blog website? The account aided me a acceptable deal.
    I had been tiny bit acquainted of this your broadcast offered bright clear
    idea

  64. This is a really good tip especially to those new to the blogosphere. Brief but very accurate info Many thanks for sharing this one. A must read article!

  65. It as nearly impossible to find knowledgeable people in this particular topic, however, you seem like you know what you are talking about! Thanks

  66. It is actually a great and useful piece of information. I am glad that you simply shared this helpful info with us. Please keep us up to date like this. Thank you for sharing.

  67. Keep up the good piece of work, I read few posts on this internet site and I conceive that your website is really interesting and has sets of good information.

  68. I’m now not sure where you are getting your information, but great topic.
    I needs to spend a while learning much more or understanding more.
    Thank you for magnificent info I was in search of this information for my mission.

  69. This particular blog is no doubt awesome and besides diverting. I have picked many interesting stuff out of it. I ad love to come back again and again. Thanks!

  70. You made some decent points there. I checked on the internet for more information about the issue and found most individuals will go along with your views on this website.

  71. You really make it seem really easy together with your presentation however I
    find this matter to be actually one thing that I feel I might by no
    means understand. It kind of feels too complicated and extremely huge for me.
    I’m having a look ahead to your subsequent put up, I’ll try to get the hold
    of it!

  72. Usually I do not learn post on blogs, however I would like to say that this write-up very forced me to check out and do it! Your writing taste has been surprised me. Thank you, very great article.

  73. I was recommended this website by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my difficulty.

    You are incredible! Thanks! plenty of fish natalielise

Leave a Reply

Your email address will not be published.