Durante la última semana hubo una suba en el rating, mientras que ElTrece y Telefe se repartieron el ranking que desarrolla Kantar Ibope Media. El programa más visto fue “Las Estrellas” en ElTrece, completaron el podio “Simona” y “El Sultán”.

Durante la última semana hubo un fuerte repunte en el encendido, según el ranking que realiza Kantar Ibope Media. Entre ElTrece y Telefe se repartieron todo el ranking. El programa más visto fue “Las Estrellas” con 9,83 para ElTrece. Seguido por “Simona” con 1184 para el mismo canal. Completó el podio “El Sultán” para Telefe con 10,66.

En el cuarto lugar apareció “La tribuna de Guido” con 9,64 y en el quinto “Historias de corazón” con 9,56

En el ranking que realiza Kantar Ibope Media, el sexto lugar fue para “Telenoche” con 8,51 y “Historias de corazón (T)” en el séptimo con 8,45.

Durante la semana del 22 al 26 de enero, en los últimos tres puestos se ubicaron “Golpe al corazón” (8,21), “Noticiero Trece” (7,68) y “Telefe noticias” (6,69).

1- ElTrece LAS ESTRELLAS 11,95
2- ElTrece SIMONA 11,84
3- Telefe EL SULTÁN 10,66
6- ElTrece TELENOCHE 13 8,51
8- Telefe GOLPE AL CORAZÓN 8,21
10- Telefe TELEFE NOTICIAS 6,69

Entre los Programas Top por Canal en TV Abierta en la franja de 12 a 24hs canal por canal, “Las Estrellas” marcó 11,95 y se convirtió en lo más visto en ElTrece.

En Telefe “El Sultán” lideró en la categoría hogares con 10,66. En tanto, “Intrusos” con 4,51 fue lo más elegido por los televidentes de América.

En Canal 9 “Tele 9 al mediodía” fue el programa más visto con 3,33. Y en la TV Pública Argentina “Festival País” lo más visto del canal con 2,02.

Indicadores Básicos de Audiencia

RATING: Es la medida del consumo de un canal o programa de TV. El rating expresa el alcance de un programa relacionado con su tiempo de exposición.

SHARE%: Es la proporción del consumo que se destina a un canal o programa de TV.

REACH: Es la cantidad de gente que miró un canal o programa de TV. Reach es la proporción de televidentes (del target que estemos considerando) que vio al menos un minuto dentro del período de tiempo analizado. Sinónimos de “reach” son “alcance” y “penetración”.


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