La TV paga en Argentina y Latinoamérica: cuánta gente la ve y qué porcentaje lo hace de manera ilegal

tecnologia
tecnologia

tecnologia
tecnologia
La consultora BB Business Bureau elaboró un informe que muestra la cantidad de abonados que tiene cada país este año y qué porcentaje paga por el servicio. Teleshow comparó los datos con los de 2016

Pero, ¿cómo repercuten estos cambios en la TV Paga? ¿Bajó el consumo? Teleshow accedió a un informe de la empresa en consultoría e investigación de mercados BB Business Bureau, que muestra la cantidad de habitantes que paga por “el cable” -como le decimos habitualmente- y detalla cuántos abonados son “piratas”, es decir que están colgados del servicio.

El estudio incluye 22 países de Latinoamérica que son: Argentina, Aruba, Barbados, Bolivia, Brasil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, El Salvador, Guatemala, Honduras, México, Nicaragua, Panamá, Perú, Puerto Rico, República Dominicana, Trinidad y Tobago, Uruguay y Venezuela.

Según el informe hay en total 589 millones de habitantes en estos 22 países, repartidos en 175 millones de hogares. La cantidad de abonados a la TV Paga son 89 millones, es decir un 51{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} de la población. Pero, ¿es un buen número o marca una baja respecto al año anterior? Según pudo saber Teleshow, la cifra creció casi un 2{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} en comparación con 2016, es decir, se sumaron 2 millones de abonados, a pesar de la influencia de Netflix, Youtube, las redes sociales, etc.

InfoShow
La TV paga en Argentina y Latinoamérica: cuánta gente la ve y qué porcentaje lo hace de manera ilegal
La consultora BB Business Bureau elaboró un informe que muestra la cantidad de abonados que tiene cada país este año y qué porcentaje paga por el servicio. Teleshow comparó los datos con los de 2016
Por Ariel Wolman 17 de noviembre de 2017
Director de Teleshow | awolman@infobae.com

La revolución tecnológica parece dispuesta a llevarse todo por delante. Los aparatos electrónicos se perfeccionan día a día y esto genera cambios rotundos en la vida de las personas. Vivimos pegados al celular y desde allí miramos series y películas, enviamos mensajes, realizamos videollamadas, seguimos un partido de fútbol en vivo, pedimos comida, vemos por dónde está el taxi que solicitamos a través de una aplicación, jugamos, y muy de vez en tanto llamamos por teléfono, el objetivo principal por el cual fue creado ese artefacto.

La televisión no está ajena a este cambio de paradigma. Hoy, gracias al streaming y al On demand, se puede elegir qué ver, cuándo y dónde. Ya no hay que correr para ver un programa, si no llegás a tiempo podés grabarlo y mirarlo cuando quieras. Tiene un costo extra, pero cada vez más gente elige pagarlo para tener esa comodidad. Los chicos y los adolescentes merecen un párrafo aparte, nacieron con la posibilidad de elegir, son sus propios gerentes de programación.
(iStock)
(iStock)

Pero, ¿cómo repercuten estos cambios en la TV Paga? ¿Bajó el consumo? Teleshow accedió a un informe de la empresa en consultoría e investigación de mercados BB Business Bureau, que muestra la cantidad de habitantes que paga por “el cable” -como le decimos habitualmente- y detalla cuántos abonados son “piratas”, es decir que están colgados del servicio.

El estudio incluye 22 países de Latinoamérica que son: Argentina, Aruba, Barbados, Bolivia, Brasil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, El Salvador, Guatemala, Honduras, México, Nicaragua, Panamá, Perú, Puerto Rico, República Dominicana, Trinidad y Tobago, Uruguay y Venezuela.

Según el informe hay en total 589 millones de habitantes en estos 22 países, repartidos en 175 millones de hogares. La cantidad de abonados a la TV Paga son 89 millones, es decir un 51{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} de la población. Pero, ¿es un buen número o marca una baja respecto al año anterior? Según pudo saber Teleshow, la cifra creció casi un 2{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} en comparación con 2016, es decir, se sumaron 2 millones de abonados, a pesar de la influencia de Netflix, Youtube, las redes sociales, etc.
Cantidad de habitantes en Latinoamérica
Cantidad de habitantes en Latinoamérica
Cantidad de abonados a la TV Paga, por hogares, en Latinoamérica
Cantidad de abonados a la TV Paga, por hogares, en Latinoamérica

“En BB tenemos una cobertura mayor de 28.000 operaciones de TV Paga en América Latina y relevamos 11.000 localidades aproximadamente. Recolectamos información de Abonados, Cableoperadores y Señales, obteniendo cifras confiables de Piratería y Subreportaje que nos permiten asesorar a nuestros clientes para que implementen los mejores caminos de acción”, explicó a Teleshow Tomás Gennari, BB EVP (Executive Vice President).

El trabajo además detalla que de ese total, un 55{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} tiene “Cable” y el 45{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} restante paga el servicio de TV Satelital. Por otra parte, del 100{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} de los que ven TV Paga, el 78{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} son abonados digitales, mientras que solo el 22{cd902a06da0f6d04db9f725c99e9ab5b7c6d76c3400c63aa3215824a9d4e5831} son analógicos.

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