(esp) Eduardo Lazcano (‘Comunicación Emocional’): “La batalla comunicativa en Cataluña la están ganando los políticos”

Eduardo Lazcano es el autor del libro ‘Comunicación Emocional’, editado por LID Editorial. En el libro, Lazcano explica que vivimos en un tiempo donde las emociones determinan nuestras decisiones hasta niveles insospechados, por lo que resulta fundamental para marcas y organizaciones de todo tipo aprender a manejar la comunicación que impacta directamente sobre las mismas. Tras una larga carrera en el mundo del marketing y la comunicación, Lazcano, al ser preguntado por el porqué de este libro hoy, responde que “la transformación digital ha multiplicado las opciones”, por lo que las personas necesitan un elemento que reduzca las opciones, y ahí entra la emoción.

Es precisamente ese elemento ‘reduccionista’ lo que hace de la comunicación emocional un elemento tan importante. “Si es difícil tomar la decisión de a qué colegio llevar a tu hijo, imagínate tomar la decisión de permanecer o no en la Unión Europea”, apunta Lazcano, que llega a la conclusión de que en un mundo donde “todo es tan complejo, la única forma de tomar una decisión es que me la simplifiquen, y la mejor forma es que si me metes una emoción reduzco estímulos”.

Sin embargo, el autor del libro admite que la necesidad de acudir a las emociones para tomar una decisión nos hace vulnerables, “pero la vulnerabilidad no está en que tomemos la decisión con las emociones, sino que no sepamos gestionar el peso de las emociones”, apunta Lazcano. Para el autor, lo que realmente nos hace vulnerables es “la superficialidad” o “la falta de profundidad en las reflexiones”, “la emoción es un elemento que se aprovecha de ello”.

Eduardo Lazcano hace una lectura crítica con los medios de comunicación y la posición que tienen ante el uso de las emociones en la comunicación. Para Lazcano “los medios de comunicación tienen un problema” ya que “se está reinventando la relación que la sociedad quiere tener con la verdad, y la realidad es que a la sociedad no nos importa la verdad”, señala. Lazcano dice así, que los ciudadanos buscan más bien “una caja de resonancia” que le reafirme en sus convicciones, o que le entretenga; más que la búsqueda de la verdad, “y los medios de comunicación están virando hacia allá”.

En su libro ‘Comunicación Emocional’, Lazcano deja un hueco para hablar de la importancia que ha tenido la comunicación emocional en Cataluña. Para el autor, la ‘batalla’ comunicativa no la van ganando “ni los independentistas ni los constitucionalistas, la van ganando los políticos”. Para el autor, esta situación se resolverá cuando los ciudadanos se hablen “de hermano a hermano”, pues es la única manera de que “podamos llegar a un entendimiento”, algo que no sucederá mientras las personas “se sigan hablando por boca de Rajoy o Puigdemont”.

Seguiremos informando…

 

 

61 Comments

  1. donde gaia se esconde que ordene al horizonte que eyacule un volcán Quítale la ropa interior al dolor desnúdate cortés y DIME! Erecciones reflexológicas: Este tipo de erecciones se desencadenan a través del tacto.

  2. Aunque no es una regla fija, sí que es habitual que los problemas relacionados con la salud se den más hombres de mayor edad, al mismo tiempo las causas emocionales suelen ser las que provoquen más casos de impotencia entre la población joven.

  3. And sometimes a dermatologist needs to look at the hair on the rest of your body to see whether there is too little or too much hair in other areas. In some cases, changing what you do will stop the hair loss, allowing your hair to start re-growing. Knowing this helps to eliminate causes.

  4. La salud sexual es actualmente un importante factor en la calidad de vida de las personas. La eyaculación prematura secundaria se debe a causas físicas que generalmente afectan a las arterias o venas del pene o a ambas.

  5. What’s Going down i’m new to this, I stumbled upon this I have found It positively useful and it has helped me out loads. I hope to contribute & help different users like its aided me. Good job.

  6. Es importante diferenciar la impotencia sexual de la falta de libido. Llevamos varios días viendo y viendo cosas que nos excitan y realmente parece que nunca hemos tenido un problema de erección.

  7. I simply want to tell you that I am all new to weblog and really enjoyed this web page. More than likely I’m want to bookmark your website . You certainly have impressive article content. Thanks a lot for sharing your web page.

  8. May I just say what a comfort to uncover a person that really knows what they are discussing online. You actually understand how to bring a problem to light and make it important. More people should look at this and understand this side of your story. It’s surprising you are not more popular given that you most certainly possess the gift.

  9. Everything is very open with a very clear explanation of the challenges. It was really informative. Your site is useful. Thanks for sharing.

  10. The next time I read a blog, I hope that it doesn’t disappoint me just as much as this one. After all, I know it was my choice to read, but I actually believed you would have something interesting to talk about. All I hear is a bunch of crying about something that you could fix if you weren’t too busy searching for attention.

  11. The very next time I read a blog, I hope that it won’t disappoint me just as much as this one. After all, Yes, it was my choice to read, nonetheless I genuinely believed you’d have something useful to say. All I hear is a bunch of whining about something that you could possibly fix if you weren’t too busy seeking attention.

  12. You’re so interesting! I don’t believe I have read through something like this before. So great to find another person with some genuine thoughts on this topic. Seriously.. thank you for starting this up. This web site is something that is needed on the internet, someone with a little originality.

  13. A lot of thanks for all of the work on this web page. Ellie delights in participating in investigation and it’s easy to see why. A lot of people notice all concerning the lively mode you provide invaluable tips by means of the blog and attract contribution from the others on this area of interest while our girl is without a doubt studying so much. Take advantage of the remaining portion of the new year. You have been performing a first class job.

  14. A person essentially help to make critically posts I might state. That is the very first time I frequented your web page and up to now? I amazed with the research you made to make this actual post extraordinary. Excellent task!

  15. It’s the best time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I wish to suggest you few interesting things or advice. Maybe you can write next articles referring to this article. I desire to read even more things about it!

  16. I beloved up to you’ll receive performed proper here. The caricature is tasteful, your authored material stylish. however, you command get bought an edginess over that you would like be turning in the following. in poor health indisputably come further before once more as precisely the same nearly a lot frequently inside of case you shield this increase.

  17. Magnificent items from you, man. I have be mindful your stuff previous to and you are just too magnificent. I really like what you have received right here, really like what you’re saying and the way by which you are saying it. You are making it enjoyable and you still take care of to stay it smart. I can not wait to read far more from you. That is actually a wonderful site.

  18. I have read much concerning without charge blogging websites, but I have no clear idea concerning that, can any one let know me which one is best for free blogging and site-building?

  19. Thank you for the sensible critique. Me and my neighbor were just preparing to do a little research on this. We got a grab a book from our area library but I think I learned more from this post. I’m very glad to see such wonderful info being shared freely out there.

  20. In these days of austerity as well as relative stress about getting debt, most people balk up against the idea of making use of a credit card in order to make purchase of merchandise or maybe pay for a vacation, preferring, instead to rely on a tried and trusted means of making transaction – hard cash. However, if you have the cash there to make the purchase fully, then, paradoxically, that’s the best time to be able to use the credit card for several good reasons.

  21. I like what you guys are up to. Such clever work and reporting! Keep up the excellent works guys. I have incorporated you guys to my blogroll. I think it’ll improve the value of my website. 🙂

  22. Thanks for your write-up. One other thing is that if you are disposing your property on your own, one of the concerns you need to be alert to upfront is just how to deal with house inspection accounts. As a FSBO retailer, the key to successfully moving your property as well as saving money in real estate agent commission rates is understanding. The more you understand, the simpler your home sales effort will likely be. One area exactly where this is particularly essential is reports.

  23. An outstanding share! I have just forwarded this onto a co-worker who has been doing a little research on this. And he in fact ordered me breakfast simply because I discovered it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanks for spending the time to discuss this topic here on your internet site.

  24. Thanks for the suggestions you are sharing on this blog site. Another thing I’d really like to say is that often getting hold of copies of your credit history in order to look at accuracy of the detail is the first measures you have to execute in credit restoration. You are looking to cleanse your credit history from dangerous details problems that screw up your credit score.

  25. Unquestionably believe that which you said. Your favorite justification seemed to be on the internet the easiest thing to be aware of. I say to you, I definitely get irked while people consider worries that they just do not know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people could take a signal. Will likely be back to get more. Thanks

  26. After going over a few of the blog posts on your website, I really appreciate your way of writing a blog. I book marked it to my bookmark site list and will be checking back soon. Please check out my website too and let me know your opinion.

  27. You have to waste less time to look for your required topic on internet, because nowadays the searching methods of search engines are nice. Thatís why I fount this post at this time.

  28. Heya are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you require any html coding expertise to make your own blog? Any help would be really appreciated!

  29. One thing I have actually noticed is the fact there are plenty of fallacies regarding the banking institutions intentions any time talking about foreclosure. One myth in particular is the fact that the bank would like your house. The financial institution wants your dollars, not your home. They want the amount of money they gave you having interest. Preventing the bank is only going to draw some sort of foreclosed summary. Thanks for your post.

  30. One important issue is that if you are searching for a student loan you may find that you will want a co-signer. There are many conditions where this is true because you could find that you do not employ a past credit standing so the lender will require that you have someone cosign the money for you. Interesting post.

  31. Good post. I learn something new and challenging on blogs I stumbleupon on a daily basis. It will always be exciting to read through articles from other authors and use a little something from other websites.

  32. Este tipo de tratamiento se basa en la idea de que la situación en sí (su incapacidad para lograr o mantener una erección) no es el problema principal, sino su reacción a ella. Estas patologías son más frecuentes en personas mayores, por lo que los problemas de erección aumentan con la edad.

  33. Coming from my notice, shopping for electronics online can for sure be expensive, although there are some principles that you can use to acquire the best discounts. There are constantly ways to find discount bargains that could make one to have the best technology products at the smallest prices. Great blog post.

Leave a Reply

Your email address will not be published.